The ASTRID OCH APORNA used to be a Swedish plant-based restaurant located in Copenhagen. The fast food restaurant was selling mainly burgers and hotdogs. As the company was closed in 2018 I decided to do a re-design to their previous menu and overall brand identity.
Idea was to represent playfulness as their main design point, exactly the way I remember the place. The icons were specifically made to represent and attract attention to the main products the company used to sell. For the colour scheme I chose a direction to pastel side, therefore I also wanted to have something contrasting such as navy blue and coral colours.
image source: unsplash